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V8(R) Juice is hotter than ever with the introduction of low sodium 100% vegetable juice

Posted: 31 August 2010 | Campbell Soup Company | No comments yet

Campbell Soup Company is bringing on the heat to low-sodium foods with the introduction of V8 Spicy Hot Low Sodium 100% vegetable juice.

Campbell Soup Company is bringing on the heat to low-sodium foods with the introduction of V8 Spicy Hot Low Sodium 100% vegetable juice.

Campbell Soup Company is bringing on the heat to low-sodium foods with the introduction of V8Spicy Hot Low Sodium 100% vegetable juice.

With 140 milligrams of sodium in each 8-ounce glass, this deliciously-zesty juice delivers bold taste with less salt while still serving up two full servings of vegetables (1 cup) and 50 calories. In fact, V8Spicy Hot Low Sodiumjuice displays the American Heart Association heart-check mark and meets the U.S. government requirements for a low-sodium food.

“We’re pleased to offer a kicked up version of our original Low Sodium V8(R) juice, which has been a fast-growing part of the V8 franchise over the years,” said Dale Clemiss, Vice President, Beverage Marketing. “People often associate less salt with less flavor. But, V8Spicy Hot Low Sodium offers the spice and heat people are looking for that’s not often found in low-sodium products.”

A recognised leader in sodium reduction, Campbell is committed to providing great-tasting foods that can also help people manage their sodium intake as part of a healthy diet. In fact, Campbell offers more than 200 reduced sodium products across its portfolio of soups, sauces, beverages, pastas and breads. This includes the entire V8 beverage portfolio, which meets government standards for heart-healthy foods. In the past three years, original V8 100% vegetable juice has been reduced in sodium twice and is now at 420 milligrams of sodium per 8-ounce glass. Last year, the original Spicy Hot V8 juice was also reduced in sodium by more than 40 percent to 480 milligrams of sodium per serving.

New V8Spicy Hot Low Sodium 100% juice is available at supermarkets, club stores, convenience and mass merchandise stores nationwide for a suggested retail price of $3.99 for a 46-ounce bottle.

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