IFFA and PROCESS EXPO announce strategic marketing alliance
Posted: 10 May 2016 | Victoria White, Digital Content Producer | No comments yet
The organisers of IFFA and PROCESS EXPO, Messe Frankfurt and the Food Processing Suppliers Association (FPSA), have entered a strategic marketing alliance…
Both organisations hold leading trade fairs for the food-processing sector. With IFFA, the number one trade fair for the meat industry, Messe Frankfurt has been organising the leading international trade fair for the meat industry in Frankfurt am Main for 45 years. FPSA launched PROCESS EXPO: the Global Food Equipment and Technology Show in Chicago in 2011. Both organisations have said they want to cooperate more closely in the future, to lever the potential of the expanding international market of the food industry and to generate synergistic effects.
Commenting on the news, Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt, said: “I am delighted that we have been able to reach a cooperation agreement with FPSA. Our strategic marketing alliance will benefit the entire sector. Our aim is to further develop our well-established trade fairs in both qualitative and quantitative terms. In addition to a number of coordinated marketing measures, joint activities in other countries are planned to promote the dynamic development of food technology worldwide with strong events. For us, the leading trade fair for the US sector, PROCESS EXPO, is the perfect platform from which to intensify the exchange of information and ideas with important American markets and customers.”
Tom Kittle, Chairman of FPSA and President of Handtmann Inc. and Handtmann Canada Limited, added: “As the organisers of PROCESS EXPO we are excited about our joint strategic alliance with Messe Frankfurt /IFFA the preeminent trade fair worldwide for Meat Processing. The endorsement and promotion of each other’s shows will increase the international reach as well as the brand awareness of both events and will greatly benefit both attendees and exhibitors.”
PROCESS EXPO has been held in Chicago every two years since 2011. At the last edition in the autumn of 2015, 914 exhibitors presented their innovations to an audience of around 20,000 trade visitors. PROCESS EXPO covers a broad spectrum of products including technical solutions for processing and packaging meat and fish, bakery products, beverages, milk products, fruit and vegetables. The next PROCESS EXPO will be held from 19 to 22 September 2017.
60,000 trade visitors expected at IFFA 2016
IFFA has been held in Frankfurt am Main for 45 years. Every three years, the sector meets at its leading international trade fair and focuses on innovations and trends for the entire meat-processing chain. Some 1,000 exhibitors from around 50 countries will be making presentations at IFFA 2016 and Messe Frankfurt expects to welcome an international audience of around 60,000 trade visitors.
Manufacturers of machinery and plant for meat processing and packaging also welcome the alliance between Messe Frankfurt and FPSA. Gil Williams, President of Poly-clip System LLC: “This new strategic partnership between Messe Frankfurt and FPSA produces tremendous value to all exhibitors. The combined resources that the organizers of IFFA/PROCESS EXPO will bring in promoting and supporting each other’s trade fairs via their marketing, advertising, public relations, development of educational sessions, and holding of special events/receptions will result in not only additional show attendees but also more satisfied show attendees. Furthermore, the alliance of these two significant major shows being located in Europe and North America, will help us reach out to and better serve our present and future customers.”