Campden BRI consumer test centre opens in the Midlands
Posted: 23 November 2015 | | No comments yet
The centre will support innovation and insights into new product development and provide quantitative and qualitative consumer research on food and drink products…
Campden BRI, a company that provides technical, legislative and scientific support and research to the food and drinks industry worldwide, has opened a new dedicated, state-of-the-art consumer test centre in Leamington Spa.
The centre will support innovation and insights into new product development and provide quantitative and qualitative consumer research on food and drink products. This will include concept development, prototype assessment and final product evaluation, including product benchmarking.
The new centre includes product preparation facilities, meeting/briefing areas and two studios, each with a viewing facility and break out room designed specifically for qualitative research, including focus groups and in-depth interviews.
New centre enhances Campden BRI’s consumer and sensory science offering
Peter Burgess, Head of Consumer and Sensory Sciences at Campden BRI, said, “Opening this new regional test centre demonstrates our commitment to further enhancing our consumer and sensory science offering. We work with some of the world’s biggest brands and retailers in the food and drink industry, and this new regional centre provides us with a world-class facility offering even greater capacity and flexibility to ensure that we can meet their needs both now and in the future.”
The new facility complements the company’s leading edge sensory and consumer facilities at its headquarters in Gloucestershire and at the site of its brewing division in Nutfield, Surrey.
Campden BRI specialises in the practical application of technical excellence to support the food and allied industries through analysis and testing, operational support, research and innovation, and knowledge management. It is the world’s largest membership-based food research organisation, with over 2400 members from around 80 countries.