Arla Foods Ingredients’ dairy proteins set to keep sales of weight management products in good shape

Arla Foods Ingredients has developed a new generation of ingredients that are derived from dairy proteins and designed for inclusion in weight management products.

The weight management category remains strong, registering growth of 13% between 2008 and 2013, according to Euromonitor, with further growth of 7% forecast from 2013 to 2018. Within weight management, protein takes centre-stage, with 57% of consumers seeking out protein sources.

Lindsey Ormond, Business Development Manager for Health & Performance Nutrition at Arla Foods Ingredients, said, “The weight management market is booming and shoppers are looking for products that help them maintain a healthy weight without significantly altering how they eat. They want products that are convenient, taste good and are effective. This is where dairy proteins come in. They can be used to create products that offer all of these qualities, while also delivering the health benefits of high quality protein.”

The energetic cost of metabolising dairy proteins is higher than for carbohydrates and fat

Evidence is mounting that a high proportion of dairy proteins in the diet increases weight loss and prevents weight gain¹. This is believed to be due to protein’s beneficial impact on appetite, satiety and energy expenditure. The energetic cost of metabolising protein is higher than for carbohydrates and fat. Whey protein also leads to greater diet-induced thermogenesis (heat production) than soy or casein protein, increasing energy expenditure², which can lead to improved body composition. Evidence is also growing that whey enhances glycaemic regulation.

Exhibiting on Stand P40 at Vitafoods Europe (Geneva, 5-7 May 2015), Arla Foods Ingredients will present two concepts to showcase the potential of its dairy proteins in the weight management category:

• A smoothie made with Lacprodan® Smooth80
• A snack bar formulated with Nutrilac® PB-8420

Lindsey Ormond added: “Dairy proteins hold an attraction for consumers seeking a more natural, nutritious and long-term way to manage their weight instead of a quick-fix. They also offer a convenient and sociable approach to watching food intake compared with the hassle of counting calories. With weight management such a good proposition right now, we’ve created Lacprodan® Smooth80 and Nutrilac® PB-8420 to make it easy for manufacturers to develop high protein products that weight-conscious consumers will want to buy again and again.”

References

1. Bendtsen LQ  et al. 2013; Effect of dairy proteins on appetite, energy expenditure, body weight and composition – a review of the evidence from controlled clinical trials. Adv. Nutr. 4: 418-438.
2. Jakubowicz D & Froy O 2013; Biochemical and metabolic mechanisms by which dietary whey protein may combat obesity and Type 2 diabetes. Journal of Nutritional Biochemistry 24, 1-5