NESTLÉ COFFEE-MATE finds its perfect mate in Keurig
Posted: 2 July 2014 | Nestlé | No comments yet
Keurig Green Mountain, Inc. and Nestlé USA, a division of Nestlé announce a multiyear agreement to bring NESTLÉ® COFFEE-MATE® branded coffee with creamer to K-Cup® packs for the Keurig® brewing system…
Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and Nestlé USA, a division of Nestlé, the world’s leading nutrition, health and wellness company, announce a multiyear agreement to bring NESTLÉ® COFFEE-MATE® branded coffee with creamer to K-Cup® packs for the Keurig® brewing system. Nestle® Coffee-mate® is the first brand to offer a 2 in 1 K-Cup® pack for hot coffee – combining roast and ground coffee with branded creamer.
The companies plan to launch the new Nestlé Coffee-mate® 2 in 1 K-Cup® packs in Original and French Vanilla flavors on Keurig.com in fall 2014 and in stores in spring 2015. A reinvention of the coffee routine, Nestlé Coffee-mate® 2 in 1 K-Cup® packs contain a special combination of coffee and creamer for an even more convenient way to create a rich, creamy, delicious cup of coffee. The Nestlé Coffee-mate® 2 in 1 K-Cup® packs will be available to grocery, mass and specialty retail channels throughout the United States, as well as at Keurig.com.
“We’re excited to welcome Coffee-mate into our ever expanding Keurig family of brands,” said John Whoriskey, President, U.S. Sales & Marketing of Keurig. “As a company, we’re dedicated to bringing new innovation and flavor combinations to our Keurig brewer users. With a beloved consumer brand like Coffee-mate in K-Cup® packs, we hope to make consumers’ coffee routines that much simpler while delivering the great taste they expect.”
Since it was introduced as the first non-dairy creamer in 1961, Nestlé® Coffee-mate has been transforming ordinary cups of coffee into rich, creamy, every-day delights for generations. Offering more than 20 flavors in both liquid and powder creamer options, Coffee-mate helps every coffee lover create their perfect cup of coffee. Soon, consumers will be able to enjoy that perfect cup with Coffee-mate like never before, with Keurig’s consistency and simplicity.
“Coffee-mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate1,” said Rob Case, President of the Nestlé Beverage Division, Nestlé USA. “We’re always looking at new, innovative ways to deliver convenience and enjoyment – by combining signature Coffee-mate creamer and roast & ground coffee into one single serve K-Cup ® pack, Keurig consumers can have their perfect cup at the touch of a button.”
Keurig® brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. The Keurig® single cup brewing system was recently recognized as the “Brand of the Year” in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. For the third consecutive year, the Keurig® system has received the highest ranking in the coffee maker category based on consumers’ perceptions of familiarity, quality, and purchase consideration, a selection of several qualifying elements evaluated.
- Nestle Coffee Consumption Diary Analysis, 2011 (27% of all coffee K-Cup® packs are creamed with Coffee-mate)