Tate & Lyle wins FiE Beverage Innovation award
Posted: 19 November 2013 | Tate & Lyle | No comments yet
Tate & Lyle has been crowned the winner of the Food Ingredients Europe Beverage Innovation of the Year Award…
Tate & Lyle, a global provider of ingredients and solutions to the food, beverage and other industries, has been crowned the winner of the Food Ingredients Europe Beverage Innovation of the Year Award in Frankfurt, for its innovative PROMITOR® Soluble Gluco Fibre.
Tate & Lyle showcased the award winning ingredient in the form of a Raspberry Lime Tea drink, demonstrating that sugar and calorie reduction is achievable while maintaining body and taste through the addition of fibre.
The prototype was developed by replacing sugar with Tate & Lyle’s, no-calorie, TASTEVA™ Stevia Sweetener to provide the clean sweetness and fresh taste from a natural source adding PROMITOR® Soluble Gluco Fibre to maintain the right mouth feel and increase fibre content.
Tate & Lyle’s PROMITOR® Soluble Gluco Fibre provides transparent bulking and fibre fortification as it is highly soluble and has very little colour or taste making it easy to incorporate in a wide range of products.
In 2012, PROMITOR® Soluble Gluco Fibre also won the IFT Industrial Technology Achievement award, honouring outstanding development and significant advance in the application of food science and technology to food production.
This double award winning ingredient is part of Tate & Lyle’s strong health and wellness portfolio which, along with other fibres such as STA-LITE® Polydextrose and PromOat® Beta Gluten, has been developed to address consumer concerns about a lack of fibre in their diets. In a consumer survey, 40% of European consumers rated fibre as an important benefit when purchasing products and 72% willing to pay extra for fibre-enriched products*. The fibre content in PROMITOR® is also likely to appeal to health conscious consumers.
Andrew Hoffman, Tate & Lyle’s Health and Wellness platform technical director said: “We are delighted to have been named as the winner of the Beverage Innovation award by Food Ingredients Europe.
“We work tirelessly to remain at the forefront of our industry and will continue to create market-leading, speciality ingredients like PROMITOR® to provide customers with ingredients that satisfy consumer demand for great tasting, health and wellness products.”
The FiE Excellence awards, which take place every two years, rewards the major innovations in the food industry in seven categories and are judged by a panel of 10 industry experts. The awards took place at FiE in Messe Frankfurt on Tuesday 19th November 2013.
* Harris interactive, Tate & Lyle ingredient perception study 2009