Anneke van de Geijn

article

Building on consumer preferences shaped by the pandemic

27 May 2020 | By Anneke van de Geijn

Anneke van de Geijn from FrieslandCampina Ingredients Food & Beverages explores how some of 2019's trends, such as conscious and personalised consumption, have been shaped by COVID-19 and how manufacturers could build upon these evolving preferences.

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Anneke van de Geijn

Building on consumer preferences shaped by the pandemic