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Tesco introduces ‘wonky’ cucumbers to its stores

23 June 2016  •  Author(s): Victoria White, Digital Content Producer

Tesco has launched a brand new range of low-priced ‘wonky’ cucumbers.


The cucumbers are priced at 35p per 100g and will form part of the Perfectly Imperfect range, which so far includes parsnips, potatoes and strawberries.

Commenting on the launch and the concept behind the Perfectly Imperfect range, Matt Simister, Commercial Director for Fresh Food and Commodities at Tesco, said: “Providing great quality produce at low prices is clearly something our customers find really helpful, and we’re expecting our new Perfectly Imperfect cucumbers to prove just as popular as the rest of the range. We want to do everything we can to cut food waste, and we’ll continue to do more to help our suppliers and customers reduce the amount of food that is wasted from farm to fork.”

The Perfectly Imperfect range has proved extremely popular with Tesco customers, and since it was launched. The company reported that sales volumes of Perfectly Imperfect are ten times bigger now than they were when the range was introduced, thanks to increased customer awareness as well as a rapid expansion of the range.

Sales of Perfectly Imperfect Apples have more than trebled; and sales of Perfectly Imperfect Parsnips have more than doubled.

Tesco says it expects the Perfectly Imperfect range will be expanded to cover up to 10 different types of fruit and vegetables. Perfectly Imperfect courgettes will also be on sale at Tesco stores in the next week or so.

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