McCormick to expand organic and non-GMO offerings in the US
8 September 2015 • Author(s): Victoria White
McCormick & Company, a global leader in flavour, has announced plans to take a leadership position in Organic and Non-GMO herbs and spices in the US.
The company announced the introduction of a Non-GMO labelled Vanilla Extract as well as plans to significantly increase the number of Organic and Non-GMO offerings in 2016.
McCormick is making several important changes to its portfolio over the next 12 months. The company announced that 80% of its Gourmet herbs & spices business in the US will be Organic and Non-GMO by 2016. Additionally over 70% of all McCormick branded herbs, spices and extracts in the US will be labelled Non-GMO. Most of McCormick’s herbs & spices are currently Non-GMO. The company will begin to label Non-GMO products to help consumers at the point of sale as part of its commitment to transparency and educating consumers about the category.
Consumers increasingly interested in using “pure” ingredients
“Our consumers are increasingly interested in quality flavours with pure ingredients in their food,” said Lawrence Kurzius, McCormick’s President and Chief Operating Officer. “Our effort to increase our Organic and Non-GMO offerings proves that we are listening to consumers and are committed to continuing to evolve.”
The announcement comes ahead of the peak Autumn/Winter cooking and holiday season where consumer usage of herbs, spices & extracts as key ingredients in recipe favourites increase.
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