Nils Wolfgang Bings

article

Unpacking product advertising and the ‘natural’ claim

Claiming ‘naturalness’ for food and beverages remains an unbroken trend.…

15 June 2017 | By Nils Wolfgang Bings

Claiming ‘naturalness’ for food and beverages remains an unbroken trend. Nils Wolfgang Bings offers further comment on the issue.

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Nils Wolfgang Bings

Unpacking product advertising and the ‘natural’ claim