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Kids, cash, and snacks: How branding and prices influence kids’ decisions

2 August 2017 | By New Food, Universität Bonn

A new study shows that children’s experience with money and their liking of brands influenced purchase decisions – and that for some children, higher prices for unhealthy snacks might motivate healthier choices.

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Universität Bonn

Kids, cash, and snacks: How branding and prices influence kids’ decisions