Solutions for Retail Brands (S4RB)

Calorie reduction policy delay could be an opportunity to get ahead

2 September 2019 | By James Butcher - Managing Director of Solutions for Retail Brands (S4RB)

A delay in the government’s new calorie reduction guidelines provides an opportunity for retailers to work closely with suppliers as it means they can begin to make changes to their own brand product ranges to get ahead and appeal to more health-conscious consumers...