Innovative beverage concepts of WILD at Brau
Posted: 11 December 2012 | Publik. Agentur für Kommunikation GmbH | No comments yet
WILD presented its latest and most promising beverage concepts as well as high-quality ingredients to the visitors of the trade fair…
WILD presented its latest and most promising beverage concepts as well as high-quality ingredients to the visitors of the trade fair. At this year’s Brau Beviale, new product ideas cater broad target groups and taste preferences.
WILD informed about the comeback of the Fassbrause and the trend towards malt beverages, for instance. Concerning beer-mix drinks, especially cloudy and non-alcoholic variants could be counted among the highlights. Additionally, the company presented beverage applications with the zero-calorie sweetener Sunwin Stevia™ from a natural source.
Fassbrausen, brewed citrus sodas and malt beverages – new trends in sight
WILD possesses over 30 years of experience concerning the trend beverage Fassbrause. Among the new concepts like malt beverages and brewed citrus sodas, for example, WILD develops products with natural ingredients and offers breweries and soft-drink manufacturers many good ways to expand their product range and target groups.
Popular among young and old consumers: cloudy beer-mix drinks
The focus of WILD’s presentation at this year’s trade fair in Nuremberg were innovative concepts for beer-mix drinks. Following the current trend, the great-taste expert presented cloudy versions containing citrus-based juices. There are hardly any limits when it comes to flavoring options, and manufacturers can select from WILD’s broad range of products, such as orange and pink grapefruit flavors. Moreover, the new beer-mix drinks are an especially appealing low-alcohol alternative for a broad target group.
Multifaceted product options with Sunwin Stevia™ sweeteners
At this year’s Brau, WILD demonstrated its expertise in stevia. Thanks to the company-owned Taste Optimization Technology, manufacturers receive top-quality stevia extracts with great taste. Additionally, WILD’s Sunwin Stevia™ sweeteners can be integrated in a variety of different beverages.