Diageo brands continue to lead Impact Databank’s Top 100 premium spirits list

Eight Diageo brands are among the top 20 premium spirits in the world by volume

Smirnoff remains the world’s number one premium spirit by volume

Johnnie Walker remains the world’s number one spirit by value

Diageo, the world’s leading premium drinks company, is pleased to announce that in the Impact Databank Top 100 ranking released today, Diageo retained eight spirit brands among the top 20 premium spirits brands in the world by volume, and seven in the top 20 spirits brands by value, more than any other drinks company.

Diageo was in the top spots in both league tables once again. Johnnie Walker was ranked as the number one spirit in the world by value, and number three premium spirit by volume, with an estimated 16.2 million nine-litre equivalent cases sold in calendar 2010. Smirnoff retained its position as the number one premium spirit in the world by volume, with an estimated volume of 24.8 million nine-litre equivalent cases, and was also ranked number two by value, as in last year’s league tables.

Other brands in the Diageo portfolio in the Impact Databank rankings include: Captain Morgan, Jose Cuervo, Baileys, Crown Royal and J&B in the top 20 premium spirits by value and volume. Gordon’s Gin also remained in the top 20 premium spirits by volume.