At The End Of The Day, There’s Always A Schweppes
Posted: 13 July 2010 | The Coca-Cola Company | No comments yet
This summer, the nation’s number 1 mixer brand Schweppes is making a welcome return to our screens with a tongue-in-cheek campaign that stays true to the brand’s British personality…
This summer, the nation's number 1 mixer brand Schweppes is making a welcome return to our screens with a tongue-in-cheek campaign that stays true to the brand's British personality...
This summer, the nation’s number 1 mixer brand Schweppes is making a welcome return to our screens with a tongue-in-cheek campaign that stays true to the brand’s British personality. Set to entertain TV ad breaks from 12th July, the new humorous creatives parody a suburban, middle class couple as they blindly ignore the chaos in their daily lives, content in the knowledge that ‘At the end of the day, there’s always a Schweppes’.
Developed by Mother, these TV spots bring to life in an exaggerated manner the everyday goings on of a working 40-something couple. Whilst their upbeat mindset and positive resolve initially surprises, it soon becomes clear that nothing really matters as long as they have a Schweppes to look forward to as their first drink of the evening.
Shelley Norris, Senior Brand Manager for Schweppes explains: “This new campaign injects a modern twist onto the distinctly British heritage of Schweppes, reaffirming the brand’s tradition for iconic, humorous ads. We hope to amuse viewers by amplifying situations that they can relate to, showcasing a ‘Keep Calm and Carry On’ mentality towards exaggerated daily occurrences. The ads remind viewers that regardless of their day, they can always relax with a Schweppes as their first drink of the evening, making the end of a hard day that little bit easier.”
The campaign will run alongside the brand’s multi-million pound collaboration with Diageo, ‘Together for a Better Summer’, promoting the choice of spirit and mixer drinks for summer occasions. The activity marks the two brands biggest joint marketing campaign to date, partnering the Schweppes range with Pimm’s®, Smirnoff® and Gordon’s® and running across TV, radio, outdoor, press and POS.