Campbell President and CEO Denise Morrison to provide strategic overview of company’s progress at CAGNY Conference
Posted: 19 February 2014 | Campbell Soup Company | No comments yet
Campbell Soup Company President and Chief Executive Officer Denise Morrison will provide an overview of the company’s strategic direction and performance this morning at the Consumer Analyst Group of New York Conference…
Campbell Soup Company (NYSE:CPB) President and Chief Executive Officer Denise Morrison will provide an overview of the company’s strategic direction and performance this morning at the Consumer Analyst Group of New York (CAGNY) Conference in Boca Raton, Fla. Morrison will discuss Campbell’s successful efforts to strengthen its core business and to expand in higher-growth spaces.
She will also highlight the company’s progress with respect to its three key strategies:
- Profitably grow North America Soup and Simple Meals;
- Expand the company’s international presence; and
- Grow faster in Snacks and Healthy Beverages.
Campbell has taken actions to improve the performance of its U.S. Soup and Simple Meals business by optimizing all the drivers of demand and accelerating consumer-focused innovation. The company has continued to strengthen its Pepperidge Farm business, driving expansion of the Goldfish franchise while restoring growth in its fresh bakery business and reinvigorating growth in cookies. Under Morrison, Campbell has also added a trio of new growth engines: Bolthouse Farms, Plum Organics and the Kelsen Group. With combined sales of approximately $1 billion, these acquisitions give Campbell new platforms in faster-growing categories to create value and attract new consumers.
“Our $8 billion portfolio of brands is far more diversified than it was three years ago — better balanced and better positioned to meet evolving consumer needs, behaviors and expectations,” said Morrison. “Thoughtfully and strategically, we are gradually shifting Campbell’s center of gravity.”
The Campbell presentation will be webcast live at investor.campbellsoupcompany.com starting at 10:30 a.m. EST today. The presentations will be archived on the website and available for replay, beginning approximately two hours after the conclusion of the presentation.