Mars, Inc. invests EGP 580 million in expanding its Egypt factory to manufacture Twix® for the Middle East and Africa
Posted: 24 June 2013 | Mars Inc. | No comments yet
Mars invests EGP 580 million in expanding…
Mars Inc. is investing in building its first production line for Twix® chocolate bars in Egypt for the Middle East and Africa.
The state of the art manufacturing facility will be located at its current factory in 6th of October City and will require a capital investment of US$ 83 Million (580 Million Egyptian pounds). This will position Egypt as a key regional export hub for Mars; exporting more than 70% of its production to the Middle East, and Africa.
“The new production line is part of a strategic investment plan that will allow us to continue to deliver quality products to our consumers”, notes Mr. Karim Chabara, General Manager of Mars North Africa and Levant. With this expansion, Mars investment in Egypt is over US$ 200 Million (EGP 1.4 Billion),” says Mr. Chabara. “We are proud to be able to grow our business within this strategic market, and to create jobs for Egyptians.
The Egyptian market has been a key driver of Mars’ growth in the region. This growth, coupled with the company’s expansion plan, has translated into the creation of thousands of jobs, both directly and indirectly. “As we grow, we are excited to be able to create hundreds of direct jobs and thousands more indirect jobs that will support our business”, says Ms. Amira El Shabrawy, Director of Human Resources Moreover, the company is committed to sourcing more and more of its raw materials from Egypt, which will create a multiplier effect in terms of job creation.
“Developing and nurturing Egyptian talent is an important priority for Mars,” says Ms. El Shabrawy. “We are going to invest in Egyptian talent through offering trainings, internships and partnerships with various educational establishments.”
With a strong commitment to protecting the environment, Mars’ expansion will be built to the highest international standards.“The new Twix® production line will be built to LEED Gold standards, making it the first food factory in Egypt to abide by this International Standard. The LEED Gold Certificate from the Green Building Council (USGBC) guarantees better standards in electricity usage, natural lighting, and water waste recovery management as well as waste management and recycling. We care deeply for both the people and the planet. This expansion is a great opportunity for us to continue to demonstrate our commitments to both” says Ms. El Shabrawy.