AERO brings spontaneous fun to life with new ‘Bubblehoppers’ creative
Posted: 29 April 2013 | Red Consultancy | No comments yet
AERO launches a brand new creative campaign highlighting its mission to bring an uplifting bubbly moment into everyday life…
On the 29th April AERO launches a brand new creative campaign highlighting its mission to bring an uplifting bubbly moment into everyday life. The new ‘Bubblehoppers’ creative is part of a multi-million marketing strategy supported by TV, radio, Facebook and in store.
The AERO ‘Bubblehoppers’ concept has been developed by JWT, directed by Epoch Films and was shot in Southwark, London. It follows people in everyday situations who, once they bite into their delicious AERO chocolate, are instantly pepped up and bouncing on bright green ‘bubblehoppers’, whilst passersby smile at the sight of them having an uplifting bubbly moment.
The media plan has been managed by Mindshare to ensure high visibility for AERO’s target audience, who are digitally savvy, positive experimentalists and live for the moment. Tapping into the target audience culture, the campaign will also be supported on Facebook and includes a number of shareable stunts to inspire people to get out there and have some fun. The ‘Bubblehoppers’ campaign is supported by brand and product led PR activity by the Red Consultancy.
Gillian Clarke, Brand Manager for AERO, said “The new strategy aims to prove that even the most ordinary of scenarios can be improved by adding uplifting bubbliness. The new advert captures AERO’s playful, positive and infectious spirit, whilst demonstrating AERO’s ability to have a noticeable, transformative effect on life and inject some light-hearted energy into it!”