Selling like hot cakes: bakery 2022 trends

Jonathan Lill, CEO of cake manufacturer BBF Limited, highlights the bakery trends set to take the market by storm this year.

This year is shaping up to be the most ‘normal’ year we’ve seen in a while. During the last two, we’ve all had to sacrifice a lot and adapt our ways of living, working and socialising, but 2022 should bring more choice and freedom – Covid variant dependent. Across the world, we’ll be looking to get out more and spend time with friends and family, celebrating seasonal holidays, events and milestones (both new and belated). As well as the usual national holidays, such as Easter and Christmas, which are often busy periods for the bakery industry, the UK will also celebrate the Queen’s Platinum Jubilee this year, with people hosting street parties and spending time with loved ones over the long weekend.

With this in mind, provided the virus remains under control, we expect to see an increased demand for cakes and sweet treats as the nation comes together to make up for lost time.

Thus, all being well, 2022 should be the year that catapults the industry into a period of growth and equilibrium.