Going online: The benefits for confectionery manufacturers

There are plenty of benefits to going digital, but an equal number of obstacles; New Food hears from SugarSin’s Clare Turnbull on what opportunities await those willing to make the leap.

Confectionery is ubiquitous and enduring, crossing all ages, cultures and gender boundaries. It is a market that has continued to expand, refine and develop to its current position as a billion‑pound commodity. Now an incredibly sophisticated sector, with seductive packaging and marketing, and highly accessible – available in independents, supermarkets, petrol stations and on online platforms – temptation is at every turn.