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Food trend highlights from the Taste of Israel Pavilion at Anuga 2015

21 September 2015  •  Author(s): Victoria White

The Taste of Israel Pavilion will present new food and beverage products developed by 20 Israeli companies at Anuga 2015 in Cologne, Germany.

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The products address the top trends in the global market.

The Israel Export Institute reports that Israel’s food and beverage sales exported to Asia hit US$108 million in just the first half of 2015—an increase of 12% compared to the first half of 2014. Exports to Asia are about one-fourth of total Israeli food and beverages export.

“Israel is a global leader in high-tech, medical devices and biotechnology,” points out Caroline Nave, Food and Beverage Manager for The Israel Export Institute. “Yet extensive know-how, research and product innovation are among the success factors of the Israeli food & beverage industry, too. We’re excited to exhibit such innovative products.”

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A quick look at the Taste of Israel Pavilion line-up reveals cutting-edge products targeting top food and beverage trends. The Israel Export Institute has put together a selection of just some of the products that will be on display at Anuga 2015 that answer current trends in the food and beverage industry:

  1. Vegan – Carmel Agrexco Ltd. will launch an all-natural cashew butter spread produced via a unique cold-grinding technique to keep all the nutrients, without preservatives or additives. The spread also answers the clean-label trend.
  2. Whole grain – Dodot Ltd.’s Shelley Anne’s Crackers will exhibit its all-natural crackers. Made with a mix of whole grains, seeds and water, they’re baked using patented technology.
  3. Convenience – Sanlakol Ltd. will launch a new line of hummus spreads and dips, packed in innovative single-serving plastic containers with easy-to-open foil seals. The spreads are produced with advanced technology to ensure food safety and long shelf life, and need no refrigeration.
  4. Snacks on-the-go – Rushdi Food Industries Ltd. launches a new line of its “on-the-go” healthy sesame snacks, based on the sweet Middle Eastern delicacy, halvah. Each snack bar is gluten-free and vegan, and contains no preservatives.
  5. Indulgence – Family-owned Cérémonie Tea Ltd. has quickly become one of Israel’s leading tea companies. The company will exhibit its new whole leaf tea flavour: citronella green tea.

The Israel Export Institute will be at Anuga 2015 at the Israel Pavilion, Hall 2.1, Stand C-028g-D-025g.

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