Bacardi Limited acquires Banks rum
8 July 2015 • Author(s): Victoria White
Family-owned Bacardi, the largest privately-held spirits company in the world, has expanded its portfolio of super-premium rums with the acquisition of Banks rum.
Founded in 2008, Banks is based in Port Louis, Mauritius. Banks is bottled at 43% alc/vol and sells 6,000 cases annually. The Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the United States, Germany, United Kingdom, France, Japan, Portugal, Russia, Switzerland, Denmark and Singapore.
The Banks rum acquisition adds to Bacardi’s portfolio of more than 200 brands
Created by Founder and Master Blender Arnaud de Trabuc, and inspired by the travels and discoveries of legendary 18th-century British explorer and botanist Sir Joseph Banks, Banks is blended according to a secret formula developed by blending rums from up to seven different origins including Trinidad, Jamaica, Guyana, Barbados, Panama, Guatemala and Java. The final blends are aged in previously used bourbon barrels.
Terms of the transaction were not disclosed.
Founded 153 years ago in Santiago de Cuba in 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. The Bacardi brand portfolio contains more than 200 brands and labels.
To find out more about Banks rum, please visit www.banksrum.com.
For more about Bacardi Limited, please visit www.BacardiLimited.com.
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