Arla Foods encourages consumers to take part in Open Farm Sunday
28 May 2015 • Author(s): Victoria White
Arla Foods is supporting its farmer owners by encouraging consumers, as well as colleagues from across the company, to take part in Open Farm Sunday.
On 7 June, more than 40 Arla farmer owners across the UK will be opening their farms for consumers to bring to life the passion and dedication that is involved in dairy farming.
Ash Amirahmadi, head of UK milk and member services at Arla Foods, said, “Open Farm Sunday is an excellent opportunity for farmers to help consumers understand more about what happens at the beginning of the dairy supply chain. Many of those consumers will have seen the recent TV programme showing how dairy products are made at Arla, and will be familiar with our products.
“We’re pleased that so many Arla farmers are taking part – at a time when the market is under pressure, it’s more important than ever for us to help consumers recognise the value of dairy.
“We are working hard to support our farmers in doing so, not just through Open Farm Sunday, but also with a range of campaigns and the launch of Arla-branded products, including Skyr and Big Milk, developed to drive value into milk products, to the benefit of our farmer owners.”
Arla is calling on anyone taking part in Open Farm Sunday at an Arla owner’s farm, to share photos on Instagram and Twitter using #supportarlafarmers
About Open Farm Sunday:
The tenth annual Open Farm Sunday will take place on 7th June 2015. Open Farm Sunday provides a great opportunity for people to visit a farm to truly get to know how their food is produced and how the countryside around them is cared for. Over the past 10 years Open Farm Sunday has achieved so much:
- 1000 farmers have hosted events since the first Open Farm Sunday in 2006
- 1.25million visitors have been to Open Farm Sunday events since 2006
- Last year 1 out of 5 visitors had never visited a farm before
- 85% of visitors said that they learnt something new about farming
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