Virtual Panel

Innovative strategies for product development and portfolio management

3 July 2024


Effective portfolio management is crucial for any business, encompassing both internal strategies and external factors. Internally, it involves the meticulous evaluation and adaptation of existing products within the portfolio. For instance, consider a meal company aiming to cater to the growing demand for vegan options.

Moreover, external events play a pivotal role in shaping portfolio decisions, whether to maintain a competitive edge or comply with new regulations, particularly in the realm of ecological sustainability. This necessitates constant vigilance and proactive adjustments in ingredients and raw materials to align with evolving market trends and regulatory frameworks. Additionally, changes in customer requirements, especially in cases where products are manufactured for intermediaries rather than end consumers, must be promptly addressed to ensure continued satisfaction and loyalty.

In essence, effective portfolio management, grounded in both internal strategies and external insights, is indispensable for businesses striving to thrive in today’s competitive landscape. By embracing innovation, sustainability, and technology, companies can navigate market complexities with confidence and ensure sustained relevance and success.

Key Learnings

  • Regulations are changing quicker than you are used to.
  • Sustainability footprint is more and more important, and how to make sure you are compliant.
  • Reduce time-to-market for changes in product of 20 to 40%
  • How to handle change management on raw material and ingredients with the right tool (olive oil example)
  • Guarantee your packaging complies with customer expectations


Philip Wassenaar, Senior Account Executive at Aptean

Philip Wassenaar, has 25 years of experience in IT, implementing and selling solutions for consumer packaged goods (CPG) customers in Europe. Throughout his career, he has focused on enterprise resource planning (ERP) and financial solutions. Currently, he focuses on bringing the Product Lifecycle Management (PLM) solution to market for both the food and cosmetic markets in Europe.


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