Larry Schwartz

news

Diageo acquires super-premium tequila brand, Peligroso

Diaego adds to its collection of outstanding and distinctive tequila…

27 January 2014 | By Diageo

Diaego adds to its collection of outstanding and distinctive tequila brands...

news

Diageo and Sean Combs form new joint venture and complete acquisition of prestige tequila brand DeLeón

Marks Diageo's latest step in reclaiming leadership position in tequila…

8 January 2014 | By Diageo

Marks Diageo's latest step in reclaiming leadership position in tequila in North America Joint venture follows successful strategic alliance to build Cîroc ultra-premium vodka brand...

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Larry Schwartz

Diageo acquires super-premium tequila brand, Peligroso

Diageo and Sean Combs form new joint venture and complete acquisition of prestige tequila brand DeLeón