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Consumers willing to pay a premium on unhealthy foods they crave

Neuroscientists have found that consumers are willing to pay disproportionately…

3 April 2018 | By George Smith (New Food)

Neuroscientists have found that consumers are willing to pay disproportionately more for higher portion sizes of craved food items.

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Kenway Louie

Consumers willing to pay a premium on unhealthy foods they crave