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Han de Groot

 

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Cocoa sector close to reaching tipping point in sustainability

More and more people are getting familiar with the word…

3 July 2012 | By Han de Groot, Executive Director, UTZ CERTIFIED

More and more people are getting familiar with the word sustainability. It is after all everyone’s future that is at stake. Although the concept sustainability is winning terrain, it is still not a ‘reason to buy’ for consumers. Only five per cent are willing to pay more for a product…