Cadbury

article

Ethics in a downturn

10 September 2009 | By Alex Cole, Global Corporate Affairs Director, Cadbury

Talking to ordinary consumers about ethical issues is in Cadbury's DNA. Two hundred years ago, the Cadbury family set out to market hot chocolate as an alternative to alcohol, priced within the reach of the ‘common man' and with a guarantee of purity in an age when adulteration with brick…

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Ethics in a downturn