Fighting exploitation

Troy Pearley explains the farmer-centric business model of Divine Chocolate and how its structure helps create a fairer industry that projects the voices of minority groups.

Divine Chocolate is the world’s first and only Fairtrade and B-Corp-certified chocolate company that is co-owned by cocoa farmers. Launched in 1998, Divine has become a leading example of what can be achieved in the Fairtrade movement, demonstrating huge success as a social enterprise that has reached international scale in a highly competitive sector. Driven by a mission to fight exploitation in the cocoa industry, Divine champions the needs of farmers to improve their lives and help build a sustainable and fairer world.