Glanbia Nutritionals’ Tara Bane explores the consumer trends influencing the dairy market.
The dairy industry and market have seen a transformation in recent years, with new plant-based dairy alternative products emerging to cater to consumer tastes. However, rather than having a detrimental effect on the category, milk-based dairy products experienced an increase in sales from €439,239 million in 2019 to €455,939 million in 2021. Sales are expected to continue rising to reach €473,850 million by the end of 2022 worldwide.1
The growth of this market segment presents food and beverage manufacturers with an opportunity to expand their offering or diversify their portfolio, to tap into growing demand for dairy‑based products. Here, Tara Bane, EMEA Marketing Manager at Glanbia Nutritionals, discusses dairy trends and considers the key buoyant sectors of the market alongside new products that are rising to prominence.
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