Lifting the lid on consumer attitudes to low-sugar and no-sugar foods and drinks
29 June 2015 • Author(s): Victoria White
Based on an international survey conducted in the United States, Mexico, Argentina, France and Australia, the findings show that almost two-thirds of consumers are concerned about excess sugar. But the way respondents say they opt to reduce their intake of sweetened products varies dramatically, having far-reaching implications for future product development.
The international survey data underpins that consumers seeking to cut sugar don’t take a one-size-fits-all approach. More than twice as many (41% vs 20%) have opted for a sugar-free carbonated soft drink versus a sugar-free juice. For yoghurt, 40% will opt for a low-sugar variety, but just 20% for a completely sugar-free version of the dairy snack.
Only 20% of survey respondents preferred the taste of low-sugar and no-sugar products
Health and weight are the main concern for consumers seeking low sugar and no-sugar options but interestingly taste is not. Just 20% of respondents said they preferred the taste of low/no sugar products.
There are strong national differences when it comes to seeking information. 43% of Mexicans say that they have done research into health issues related to sugar. And in spite of increasing concern about rising childhood obesity rates, only a minority of the low-sugar and no-sugar treats bought by survey participants were destined for children. Buying for youngsters is most likely in Australia (19%) followed by the United States (15%) while this figure is 11% in France.
DSM will be presenting the Global Insights at IFT on 11-14 July 2015 in Chicago.
ABF Ingredients ANDEROL EUROPE BV Avantes Berndorf Band GmbH BIOTECON Diagnostics GmbH Bruker BioSpin Cargo Oil AB Elea GmbH Engilico FUCHS LUBRITECH GmbH GLOBALG.A.P. Foodplus GmbH InS Services (UK) Ltd IONICON Analytik GmbH JAX INC. JBT Corporation LUBRIPLATE Lubricants Company NETZSCH Pumpen & Systeme GmbH NSF International Ocean Optics PCE Instruments UK Ltd R-Biopharm Rhone Ltd Stancold SteriBeam The Tintometer® Group Thermo Fisher Scientific TOMRA Sorting Food Uhde High Pressure Technologies GmbH Verner Wheelock Vikan UK Ltd