ESSNA responds to Channel 4’s Joe Wicks documentary on ultra-processed foods

By 2025-10-08T13:26:23

77100___EMBARGOED UNTIL 20_00 29-09-25__ Joe Wicks_ Licensed to Kill

ESSNA has responded to Channel 4’s Joe Wicks: Licensed to Kill, warning that not all processed foods are harmful. The documentary, which features Wicks’ “Killer Bar,” has sparked debate over ultra-processed foods. Experts say broad labels like NOVA can mislead consumers, and evidence-based, ingredient-level analysis is needed to assess real ...

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