PepsiCo names new CMO as it expands functional beverage strategy

By 2025-04-03T11:06:59

Poznan,,Pol,-,Mar,21,,2025:,Flagship,Products,Of,Pepsico:

PepsiCo has named Mark Kirkham as its new US beverages CMO, signalling a stronger focus on functional drinks. With the recent acquisition of prebiotic soda brand Poppi, PepsiCo is doubling down on health-driven beverages to compete in the evolving soft drinks market.

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