Aldi and Too Good To Go launch UK-wide partnership

Posted: 2 February 2023 | | 1 comment

Aldi have announced the launch of a collaboration with surplus food platform, Too Good To Go, with the aim of reducing food waste.

Aldi sign

Aldi has announced its partnership with Too Good To Go — the world’s largest surplus food platform — to reduce food waste while offering even lower prices to customers. The nationwide rollout of surplus food bags is expected to save a further 4,000 tonnes of food from going to waste annually and will form a key part of Aldi’s commitment to cut food waste. 

The ‘Magic Bags’ will contain a range of grocery products that are approaching their sell-by or use-by dates at less than a third of the price, costing just £3.30 each to purchase for at least £10 worth of food.

To get a Magic Bag, customers can download the free Too Good To Go app and search for their nearby Aldi store, before reserving a bag to collect from the store at an allotted time.

Liz Fox, Corporate Responsibility Director at Aldi UK, said: “Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers the opportunity to pick up our food at even lower prices.

“With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”

Sophie Trueman, Managing Director of Too Good To Go UK and Ireland, added: “We are thrilled to be rolling out our partnership with Aldi nationally. Having already had fantastic feedback during a successful trial period, I know our Too Good To Go community is going to jump at the chance to save Magic Bags from their local Aldi and prevent even more good food from going to waste.”

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One response to “Aldi and Too Good To Go launch UK-wide partnership”

  1. Is there program like this in the US?

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