Ultra-processed foods. Front-of-pack labelling. Ingredient transparency. No fixed deadlines, only shifting science and sentiment. We’ll show you how to read those signals early and turn them into a commercial edge: getting products to market faster, keeping them on shelves longer, and helping the regulatory shift from gatekeeper to a proactive, strategic function the business can build growth plans around.
Some regulatory issues arrive with a deadline. Ultra-processed foods, front-of-pack labelling and ingredient transparency do not.
Instead, they sit in a grey area shaped by evolving science, consumer sentiment, influencer amplification, industry positioning and government action, all moving at different speeds and not always in the same direction.
A study published in one country can shape debate globally within days. A state legislature may move ahead of the federal position, while industry associations respond with their own research. Individually, none of these signals tells a food or beverage company what to do. Together, they create a difficult environment to interpret, particularly when teams must make near-term decisions about ingredients, claims, reformulation and product launches.
This webinar will show you how to read that signal environment, separate genuine regulatory and commercial risk from short-lived noise, and assess what broader trends mean for a specific product portfolio.
You will gain a practical framework for tracing how emerging issues develop and turning fragmented signals into decisions your teams can act on, helping regulatory teams move from gatekeepers to proactive strategic partners that protect launches, strengthen shelf presence and support growth.
You’ll learn:
- How leading teams turn regulatory foresight into commercial advantage, reaching market faster, staying on shelves longer and equipping marketing with defensible claims
- Practical methods for separating genuine regulatory signals from short-lived noise, and understand how consumer sentiment, state legislation and federal positioning shape risk and opportunity
- How to translate fast-moving trends across ultra-processed foods, front-of-pack labelling and ingredient transparency into decisions about your product portfolio, ingredient set and next quarter’s priorities
- How continuous market access intelligence can help teams stay ahead of fast-evolving issues, and ask our expert speakers how to apply these insights to your own portfolio.
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Tye Blazey, Co-Founder & CRO, Prodeen
Tye leads Prodeen’s client engagement from Seattle, with over a decade spent inside food safety, compliance data, and regulatory software. Having sat in senior leadership at a major compliance platform, he understands first-hand the gaps and frustrations regulatory professionals face day to day. He puts that insight to work driving Prodeen’s growth across the food and beverage sector.
Nicola Colombo, Co-Founder & CEO, Prodeen
Nicola has founded and scaled compliance software platforms for Food & Beverage twice before, giving him rare, hard-won insight into what regulatory teams actually need to succeed.
He draws on that track record, along with deep European and international market knowledge, to set the direction and ambition for Prodeen.
Gabriel Ragazi, Regulatory Lead, Prodeen
Gabriel guides Prodeen’s clients through complex, fast-changing compliance rules in Food & Beverage, backed by real scientific training as the team’s resident food scientist. Based in Brazil, he leads all client and regulatory work across Latin America, staying closely engaged with how regulatory teams actually work, and turning that insight into sharper, more accurate compliance data.
Is the panel discussion free?
Yes – there is no charge to watch the panel discussion, either live or on-demand.
When will the panel discussion take place?
23 September at 3PM BST
Can I watch it later?
The panel discussion will become available to watch on-demand shortly after the live webinar takes place.
What are the benefits of attending live?
You’ll be able to ask the speakers your questions, which will be answered live in the Q&A towards the end of the session.
How long will the panel discussion be?
This panel discussion will last up to an hour.
What do I need to watch this panel discussion?
All you need is a computer with an internet connection. We recommend using headphones if possible if you’re in an office environment.
