Episode 56: Innovating in the spirits sector

By 2024-08-13T10:54:58

In the latest episode of Food to Go, Grace Galler is joined by Craig van Niekerk, Vice President of Marketing for Malibu and Kahlúa at The Absolut Group, to discuss Malibu's innovation strategies and how changes in consumer preferences and demands is driving new product development in the alcohol market.

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