Myprotein partners with Greencore to launch protein-rich salads and wraps in Sainsbury’s, accelerating offline retail growth and expanding licensed convenience portfolio across UK.
Myprotein has announced a new licensing partnership with convenience food manufacturer Greencore to launch a range of protein-rich food-to-go products in the UK, marking a major step in the brand’s offline retail expansion.
The collaboration will see Myprotein-branded protein-enriched salads and wraps launch in Sainsbury’s supermarkets and convenience stores, giving consumers more access to convenient, nutritious meals aligned with fitness and healthy lifestyle goals. The move forms part of Myprotein’s strategy to grow its licensing and offline presence to 100,000 retail doors.
The partnership brings Myprotein further into the high-frequency food-to-go category, complementing its existing portfolio across powders, dairy and desserts, bars and snacks, and ready-to-drink products. The brand said the initiative supports its broader “6 aisle strategy” of partnering with category specialists to scale retail reach beyond online and gym-based consumption.
Neil Mistry, CEO of THG Nutrition, commented:
This collaboration is another step in Myprotein’s global leadership across sports nutrition, adding Greencore’s expertise in creating and distributing fresh, on-the-go food to our growing list of partners.
The range builds on the demand of GLP-1 consumers, along with trends towards cleaner nutrition combined with protein-rich foods and snacks. This partnership not only widens the reach of the Myprotein brand offering, it brings further significant penetration into offline channels.
Following a strong start to the year across our licensed ranges, we expect to significantly build on last year’s performance, with the brand on target to sell-in over 60 million licensed products in 2026, up from 43 million in 2025.”
Myprotein’s licensing model has already delivered significant retail momentum. Agreements with partners including Müller, Iceland and Jimmy’s Coffee generated more than 43 million Myprotein units sold into retail during 2025, leveraging the brand’s global recognition alongside partners’ manufacturing and distribution capabilities.
For Greencore, the partnership strengthens its position in the fast-growing healthy convenience segment as demand rises for nutritious, ready-to-eat products.
Andy Parton, Chief Commercial Officer of Greencore, added:
We’re thrilled to partner with Myprotein to bring high quality, protein rich food to go options to consumers across the UK.
As demand grows for convenient, nutritious products that support healthier lifestyles, this collaboration allows us to combine Greencore’s expertise in fresh, ready to eat food with one of the most recognisable brands in sports nutrition. We’re excited about the potential of this partnership and look forward to expanding the range together.”
