Nestlé and Starbucks launch Starbucks Coffee Craft concentrate to tap into growing cold coffee demand

Nestlé and Starbucks have unveiled Starbucks Coffee Craft, a new premium coffee concentrate designed to capitalise on rapidly growing demand for cold coffee.

Launching this year in Japan, Korea and the UK, the product will expand across Europe and Asia in 2027. Developed under the companies’ Global Coffee Alliance, the innovation aims to bring Starbucks’ signature coffee experience into new at-home occasions.

Cold coffee continues to power category growth globally, with some forecasts projecting the segment will exceed USD four billion in value by 2030.

We are excited to expand coffee concentrates to the Starbucks brand, making it easier and more convenient to create delicious, iced beverages at home, while staying true to the signature Starbucks taste.

Whether using water, milk, or plant-based alternatives, consumers can now personalize their coffee experience – from iced americanos to iced caramel macchiatos – with a simple pour and from the comfort of their homes.”

 

Ethel Touitou, Nestlé’s Global Category Lead for Starbucks.

Starbucks Coffee Craft is a concentrated coffee made with high-quality arabica beans designed to deliver the brand’s signature taste in a convenient format. The range launches with two variants: Rich Black and Signature Caramel flavour.

The concentrate allows consumers to easily create iced coffee drinks at home, including iced americanos and caramel macchiatos, using water, milk or plant-based alternatives.

Expanding Starbucks’ packaged coffee strategy

The launch also follows Starbucks’ recent move into functional beverages with its ready-to-drink Coffee & Protein range combining premium coffee with added protein, fibre and vitamins.

The launch of Starbucks Coffee Craft highlights the strength and impact of the Global Coffee Alliance, bringing the Starbucks experience to life beyond our coffeehouse.

By partnering with Nestlé we’re able to scale Starbucks coffee experiences into new formats and occasions, reaching more consumers around the world.”

 

Nik Dodi, Vice President Global Coffee Alliance at Starbucks

The move builds on the Global Coffee Alliance established eight years ago between Nestlé and Starbucks, which combines Nestlé’s global manufacturing and distribution capabilities with Starbucks’ brand strength.

Since its inception, the alliance has significantly expanded the availability of Starbucks branded products across consumer-packaged goods and foodservice channels. Today, Starbucks premium products are sold in nearly 80 markets worldwide across retail, at-home and foodservice.