From calibration to confidence: building trust in Process NIR

This webinar explored how food producers can build confidence in Process NIR technology by aligning lab and production teams. It highlights why trust – not hardware – is often the greatest barrier to successful NIR adoption. Attendees will hear expert insights, real-world experiences and strategies to close the trust gap.

In modern food production, speed and accuracy in quality control are more critical than ever. As producers adopt inline, online and at-line NIR technologies to meet these demands, many find that technical performance alone is not enough. Trust in the data – especially when it challenges previous lab results or long-standing assumptions – is a major factor in whether these technologies succeed. Lab teams may worry about being sidelined, while production teams may hesitate to act on new real-time insights. Understanding and addressing these human and operational dynamics is essential for building confidence in NIR across the entire process.

The webinar addressed challenges related to scepticism about real-time data, misalignment between lab and process teams, and confusion over different types of NIR setups. Many users experience hesitation when new data contradicts historical norms, or when implementation raises concerns about job roles or reliability. The session will explore how to overcome these challenges through communication, validation and shared understanding.