Rob Allen
Rob Allen is Divisional Manager for Packing Solutions at Interfood Technology, where he has spent the last 14 years advising UK and Irish food manufacturers on end-of-line inspection, automation and packing.
Interfood Technology is the sole UK and Ireland distributor for a range of world-leading food equipment manufacturers. Interfood supplies end-of-line inspection and packing solutions capable of reading, verifying and reacting to dynamic QR codes at line speed, alongside preparation, cooking and slicing equipment for meat, poultry, fish, cheese and plant-based production.
OpinionGoodbye barcodes, hello digital labelling
The barcode has underpinned food supply chains for decades, but changing consumer expectations and regulatory requirements are driving a shift towards smarter packaging. Rob Allen, Divisional Manager for Packing Solutions at Interfood Technology, reveals why QR codes are moving from novelty to necessity – filling the information gaps that are now essential in modern food systems.