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Elly Vaughan

 

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UK’s junk food ad ban has landed – but gaps in obesity policy remain

As the UK’s junk food advertising ban comes into force,…

21 January 2026 | By

As the UK’s junk food advertising ban comes into force, it marks a significant shift in obesity policy with real implications for marketing and reformulation. Drawing on international comparisons, New Food Deputy Editor Ben Cornwell explores what the ban may change in practice and where its limits begin to show.