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Carling Orchard Fruits tops 2015’s most popular cider chart

Posted: 29 September 2015 | Victoria White | No comments yet

To evaluate the UK cider market and determine which brands lead the way this year, Instantly has carried out research and produced a list of the most popular ciders…

The cider market in the UK is booming and many new brands have launched over the last two years.

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To evaluate the UK cider market and determine which brand lead the way this year, Instantly, the largest provider of audiences and insights tools, has carried out research and produced a list of the most popular ciders.

Each cider was revaluated using Instantly Concept Test by a group of 300 online respondents who answered questions about purchase intent, differentiation, need/desire and value.

Larger brands, all owned by a few major manufacturers, dominated the chart this year.

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Carling Orchard Fruits came out on top with a purchase intent score of 49%, when compared with a 42% average. It was closely followed by Somersby Cranberry Cider and Thatcher’s Somerset Haze, both with 46%.

A variety of innovative cider flavours appeared in the top ten

Heineken and Brothers Beer scored the highest for differentiation, with unusual flavours like Bourbon & Blueberry, Coconut & Lime, and lowest for purchase intent – proving that a highly differentiated product doesn’t always resonate with consumers.

A variety of innovative flavours appeared in the top ten – indeed, Somersby’s cranberry cider appeared at number two in Instantly’s chart. Other flavours like blood orange, peach, kiwi, lime and blueberry were popular and even this season’s favourite flavour coconut has infused a cider.