Valio Ltd - Articles and news items
Long-time Valio executive Veijo Meriläinen, M.Sc. (Agriculture and Forestry), eMBA, will take retirement on 30th June 2011 after 33 years of service…
With the multitude of products on today’s supermarket shelves, there is increasing pressure among manufacturers to set themselves apart in the eyes of the consumer. Packaging has the crucial task of making that all-important first impression, which can mean the difference between a sale or not. It must be attractive and succinctly convey the product’s message; as well as provide the necessary hygiene and safety functions whilst being easy to operate. But how does a food producer achieve the ideal packaging for its products? New Food spoke with Tanja Virtanen-Leppä, Packaging Development Manager at Valio Ltd to find out their packaging requirements and how they manage the task.
In April 2006 Valio won a Gold European FoodTec Award at Anuga Foodtec for their lactose-free milk technology, used to process such products as Valio Lactose free milk drink, Emmi Lactose free milk drink and Kaiku Lactose free milk drink.The technology completely eliminates lactose from milk without affecting the taste – with the added bonus of fewer calories – thus benefiting consumers with lactose-intolerance. New Food spoke with Mr Olli Tossavainen, Research Manager at Valio, to find out more.
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