Larry Schwartz - Articles and news items

Diageo acquires super-premium tequila brand, Peligroso

Industry news  •  27 January 2014  •  Diageo

Diaego adds to its collection of outstanding and distinctive tequila brands…

Diageo and Sean Combs form new joint venture and complete acquisition of prestige tequila brand DeLeón

Industry news  •  8 January 2014  •  Diageo

Marks Diageo’s latest step in reclaiming leadership position in tequila in North America Joint venture follows successful strategic alliance to build Cîroc ultra-premium vodka brand…


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