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Jasper Peters - Articles and news items

Open innovation and technology scouting

Issue 2 2011  •  13 May 2011  •  Simon Woolford, Jasper Peters & Matt Hogan, Mars

Open innovation has grown as a topic of interest over the last few years – the phrase is broad and ambiguous enough that many people have claimed its importance for doing business in the new millennium, while at the same time drawing very different meanings from the term.

Chesborough coined the phrase ‘open innovation’, but before that, companies started collaborating with partners outside their walls and embarking on technology scouting. Have a look around your own company, whether you have a formal open innovation program or not and there will be people practicing open innovation – they just might not call it that. This is what is so powerful about Chesbrough’s concept – it is big enough to get whole companies motivated behind it, beyond just a skunkworks activity. Timeliness is the other factor behind the success of Chesborough’s concept. Large companies do not have the completeness of research capabilities required to bring genuine innovation to their markets or business problems. Technology has also played its part, with the increasing pace of technological development and the speed at which information is disseminated. So, as there are more external solutions to your business and it becomes easier to connect with them, why wouldn’t you practice open innovation?

Sustainability in process technology

Issue 2 2009  •  1 June 2009  •  Jasper Peters, Mars Nederland BV

The process technology landscape in the chocolate industry has changed markedly over the last decade. Following the key business trends, research and development in most organisations has incorporated all the key ‘buzzwords’, with focus given to terms such as efficiency, speed, low cost, flexibility, trade secrets, patentability, open innovation and so on. The sharp minded amongst the readers will have noticed that some of the keywords are, in fact, exact opposites. Efficiency and flexibility seem impossible to combine and secrecy seems to be the antithesis of open innovation.


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