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Innovation - Articles and news items

New study reveals UK new product launches has fallen by 13%

Industry news  •  28 July 2016  •  Stephanie Anthony, Editor New Food

The number of new products being launched by manufacturers into UK retail stores is falling significantly, according to a study published by IRI…

Connect4Action: Improving communication between key players in the food innovation process

Issue 3 2014  •  23 June 2014  •  New Food

Novel food products and technologies sometimes fail in the marketplace due to a lack of communication between food product/technology experts and consumer insight experts in the innovation process. The objective of Connect4Action is to improve communication between consumers, consumer scientists, food technology developers, and other key players in the new product/technology development and commercialisation process. This will contribute to an improvement of the multidisciplinary dialogue and is expected to result in new food products that are superior in targeting the true needs and desires of consumers, thereby lowering the failure rate of new food technologies in Europe…

Open innovation and technology scouting

Issue 2 2011  •  13 May 2011  •  Simon Woolford, Jasper Peters & Matt Hogan, Mars

Open innovation has grown as a topic of interest over the last few years – the phrase is broad and ambiguous enough that many people have claimed its importance for doing business in the new millennium, while at the same time drawing very different meanings from the term.

Chesborough coined the phrase ‘open innovation’, but before that, companies started collaborating with partners outside their walls and embarking on technology scouting. Have a look around your own company, whether you have a formal open innovation program or not and there will be people practicing open innovation – they just might not call it that. This is what is so powerful about Chesbrough’s concept – it is big enough to get whole companies motivated behind it, beyond just a skunkworks activity. Timeliness is the other factor behind the success of Chesborough’s concept. Large companies do not have the completeness of research capabilities required to bring genuine innovation to their markets or business problems. Technology has also played its part, with the increasing pace of technological development and the speed at which information is disseminated. So, as there are more external solutions to your business and it becomes easier to connect with them, why wouldn’t you practice open innovation?

 

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