• Facebook
  • Twitter
  • LinkedIn
  • Google+
  • RSS

Fairtrade - Articles and news items

A new vision

Issue 3 2010, Past issues  •  30 June 2010  •  David Pendlington, Sustainability Agriculture Programme Coordinator, Unilever

In November 2009, Unilever launched a bold new company vision to inspire people to take small, everyday actions that can add up to make a big difference for the world. Our aim is to double the size of its business while reducing its overall environmental impact. This new vision recognises the world is changing. Populations are growing. By 2050, nearly three billion more people will occupy the planet and by only 2030, world food production will have to increase by 50 per cent to meet the growing need for food.

Ethics in a downturn

Issue 3 2009  •  10 September 2009  •  Alex Cole, Global Corporate Affairs Director, Cadbury

Talking to ordinary consumers about ethical issues is in Cadbury’s DNA. Two hundred years ago, the Cadbury family set out to market hot chocolate as an alternative to alcohol, priced within the reach of the ‘common man’ and with a guarantee of purity in an age when adulteration with brick dust and other bulking agents was commonplace. That desire for ‘mass’ appeal is still at the heart of our CSR agenda, and sits behind our approach to Fairtrade communications. In becoming the first mainstream confectionery brand to go Fairtrade with a product, we’re not aiming at traditional Fairtrade consumers. Quite the contrary, we’re working with Fairtrade to try to create a tipping point that makes ethics something for everyone. And this is why we think we can help ensure ‘values’ don’t get overtaken by ‘value’ during an economic downturn. But it’s not as simple as it looks, and we’re learning a lot about how different consumers think along the way.


Webinar: Allergen testing and risk management within food manufacturingWATCH NOW
+ +