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Carlsberg Breweries - Articles and news items

Carlsberg launches beer sustainability competition

Industry news  •  28 September 2015  •  Victoria White

Organisations, companies and members of the public are invited to take part in the competition by submitting ideas on how to make Carlsberg beer more sustainable…

Brooklyn Brewery and Carlsberg Group collaboration will see new E.C. Dahls Brewery in Norway

Industry news  •  27 April 2015  •  Victoria White

Carlsberg Group has announced a new collaboration between Carlsberg Group company, Ringnes, in Norway, and the renowned Brooklyn Brewery of New York…

Carlsberg takes full ownership of Wusu Beer Group

Industry news  •  20 April 2015  •  Victoria White

The Carlsberg Group, one of the leading brewery groups in the world, will increase its ownership to 100% in Wusu Beer Group, the market leader in Xinjiang…

Feldschlösschen to concentrate beer production in Rheinfelden

Industry news  •  31 August 2010  •  Carlsberg Group

Feldschlösschen, Carlsberg Group’s company in Switzerland, will concentrate its production of beer for the Swiss market in its main brewery in Rheinfelden.

Visual language: the driving force of packaging development

Issue 3 2006, Past issues  •  11 August 2006  •  Riikka Salokannel, Design Manager, Oy Sinebrychoff Ab, Carlsberg Breweries

The requirement of all packaging is to protect, help with delivery, and pass on information about the product. This task must be achieved with the least amount of effort and as effectively as possible. There are millions of variations of making this possible and this article outlines some recent trends in packaging design.

The most interesting aspect – given the intense competition in the market today – is how to accomplish this whilst also making it ‘magnetic’ to consumers. In other words, what makes people want to pick up and examine the product? What specifically draws one’s eye? And when the product is in our hands, what makes us read on?


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