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ASDA - Articles and news items

Alliance to Save Our Antibiotics: Livestock-associated MRSA found in UK pork

Industry news  •  3 October 2016  •  Alliance to Save Our Antibiotics

A detailed follow-up to our previous story provided by the Alliance to Save Our Antibiotics as UK pork products purchased from major UK supermarkets test positive for livestock-associated MRSA (LA-MRSA)…

MRSA CC398 found in ASDA and Sainsbury’s pork products

Industry news  •  3 October 2016  •  Roy Manuell, Digital Content Producer

The strain of superbug MRSA that affects livestock has been found in UK-produced pork in supermarkets ASDA and Sainsbury’s…

FUEL10K ‘Quark with Fruit’ bursts into breakfast category

Industry news  •  16 August 2016  •  Roy Manuell

Insight into the launch of ‘Quark with Fruit’ into the breakfast category from the FUEL10K brand, owned and developed by Food & Drink specialists Fresh Marketing.

Superfoods with Barney Mauleverer, co-founder of I Am Super

Interviews, Z Homepage Promo  •  9 August 2016  •  New Food

An exclusive interview with I Am Super Grains founder Barney Mauleverer to discuss the intricacies of the product, new deals on the horizon and the future of the brand…

Supermarkets accused of ‘promoting’ obesity

Industry news  •  5 August 2016  •  Roy Manuell

In a study carried out by the consumer group Which?, the major UK supermarkets have been found to be significantly more likely to offer discounts and promotions on unhealthy items, such as confectionery, compared to healthier options

ASDA commit to launching I Am Super Grains into the mainstream

Industry news  •  4 August 2016  •  Roy Manuell

ASDA, the supermarket giant will roll out a new range of microwaveable superfood in over 400 stores following the success of the I Am Souper product, developed by Fresh Marketing. The new brand I Am Super Grain is aimed at a modern, active and young audience, marketing itself as cheap, easy and above all, healthy…

Arla Foods signs new milk and cream contract with Asda

Industry news  •  8 February 2016  •  Victoria White

The new agreement allows the supermarket giant to source over 1.5 billion litres of British milk from the dairy cooperative…

Asda recalls beetroot product over Clostridium botulinum fears

Industry news  •  21 September 2015  •  Victoria White

Asda has recalled its “Asda Chosen By You Pickled Crinkle Cut Beetroot (710g)” as there may be a potential risk of Clostridium botulinum contamination…

Cargill, Kellogg and ASDA team up to empower women in cocoa farming communities in Côte d’Ivoire

Industry news  •  26 June 2015  •  Victoria White

A series of projects to help overcome the barriers for women in cocoa farming communities in Côte d’Ivoire has been launched by Cargill, Kellogg and ASDA…

Very low levels of bute found in Asda ‘Smart Price Corned Beef’

Industry news, News  •  9 April 2013  •  FSA

The FSA has been informed by Asda that very low levels of bute, have been found in 340g tins of its Smart Price Corned Beef…


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