Consumers prefer food products, convenience products and ready-to-eat meals to have the taste of being freshly made. Moreover, it must be nutritious, safe, of high quality and originate from sustainable production. High-pressure (HP) technology can be utilised to its full potential as a minimal processing method to address consumers preferences and reflect the human ethics of natural, tasty, clean-label and eco-friendly products. For example, it is possible to produce chicken meat with improved oxidative stability and high water holding capacity and neutral milk gels with less sugar. The future new type of HP-food products may be just around the corner.